By Ashley MacIntosh
Innovative reporting in Los Angeles, California- To end off an extraordinary week in California with an incredible auction of the contents belonging to the final home of Michael Jackson. No one could have asked for a finer outcome. Items sold estimated nearly $1 million at Julien’s Auctions, triple the amount predicted ($200,000 to $400,000).
With the highlights of the auction underway, it was only natural for Innovative to take the name of our company seriously and in order to portray our innovative image, we hit the streets to capture the sights and sounds of Beverly Hills. Along the way we may have come across a pretty persuasive MJ impersonator…. you’ll have to watch our video to find out!
Furnishings, paintings, and so on sold at the auction varied in both value and size. In particular some of the more anticipated items such as the mirror, presumably one which Michael gazed upon on a daily basis, with a hand written a note to himself sold for $18,750. Another item was a chalkboard inscribed with a message from one of his children (thought to be Prince) went for $ 5000. The final item that was sold was a rug that belonged to the room where Michael had come to rest, had sold for a whopping $15,360, a major leap of the estimated price range $400 to $600.
All in all, tremendous take away from this adventure and like Steve says, “Innovative Times for Innovative News”.
Innovative 
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